Not Just Another Big Ten Realignment Post
Analysts from across the college football blogosphere have written at length about the future of Big Ten realignment. With the season fast approaching and my future posts likely dedicated to weekly matchups, I'll give my prediction for the final alignment in the Big Ten.
Firstly, there is a very high likelihood that the Big Ten will be divided into two divisions. An annual conference championship game would be good for ratings, fun for fans, and would bring in additional revenue for the schools.
So, how can there be an equitable split of the Big Ten into two conferences? I've put together my predictions based upon six factors: 1) Football Revenue, 2) Basketball Revenue, 3) Rivalries, and 4) Balance of Power.
Here's my prediction, which is in no way unique from what others may have written in the past:
| Southeast Division | Northwest Division |
| Ohio State | Michigan |
| Penn State | Nebraska |
| Illinois | Iowa |
| Indiana | Wisconsin |
| Purdue | Michigan State |
| Northwestern | Minnesota |
Here's how the divisions would break down on a map:

Is this just a geographical breakdown? Absolutely not. Let's take a look at the team revenues for this scenario. For the analysis, I used a published list of 2008 team revenues:
| Southeast FB Revenue | Northwest FB Revenue | Southeast BB Revenue | Northwest BB Revenue |
| OSU 68M | MI 52M | OSU 16M | MI 8M |
| PSU 62M | NB 55M | PSU 8M | NB 6M |
| ILL 26M | IA 39M | ILL 15M | IA 10M |
| IND 21M | WI 40M | IND 15M | WI 15M |
| P 18M | MICH ST 44M | P 8M | MICH ST 16M |
| NW 29M | MN 26 M | NW 9M | MN 13M |
| Total 224M | Total 256M | Total 71M | Total 68M |
Combined, the two divisions would have similar revenue production. How would this affect rivalries? If each team were allowed one, or in the case of Penn State two inter-division rivalry to be preserved for each season, the following rivalries would be preserved:
| Team | In Division | In Division | In or Out of Division |
| Minnesota | Iowa | Wisconsin | Michigan (in) |
| Michigan |
Michigan State | Minnesota | Ohio State (out) |
| Michigan State | Michigan | ||
| Nebraska | Iowa | Michigan | Penn State (out) |
| Iowa | Minnesota | Wisconsin | Penn State (out) |
| Wisconsin | Minnesota | Iowa | |
| Ohio State | Penn State | Illinois | Michigan (out) |
| Penn State | Ohio State | Indiana | Nebraska/Iowa (out) |
| Illinois | Indiana | Northwestern | Ohio State/Purdue (in) |
| Indiana | Purdue | Penn St. | |
| Purdue | Indiana | Illinois | |
| Northwestern | Illinois |
Of the rivalries on the list that I found and referenced, only the Michigan State versus Penn State rivalry game doesn't fit the model. The only team that would have to play two out-of-division games each year would be Penn State with Nebraska and Iowa. I don't see that as a problem, as Penn State fans and the media would probably appreciate having both of those teams on the schedule.
Finally, what about the balance of power? Well, both divisions would have two perennial powerhouses. In the following list, I've placed the Big Ten teams into three groups for cumulative football and basketball prowess: 1 = Top Tier and top TV $, 2 = Middle Tier and middle TV $, and 3 = bottom tier for the Big Ten:
| Northwest | Southeast |
| 1 Michigan | 1 Ohio State |
| 1 Nebraska | 1 Penn State |
| 2 Iowa | 2 Indiana (historical basketball prowess bumped them up) |
| 2 Wisconsin | 3 Purdue |
| 2 Michigan State | 3 Illinois |
| 3 Minnesota | 3 Northwestern |
The power does appear to be shifted towards to Northwest. But imagine the revenue potential of an Ohio State/Michigan or Nebraska/Penn State Big Ten Conference championship game.
Let's look at football wins and basketball championships since 2002. There were a few years for which there were co-champs in the regular season for basketball. For football, the Northwest Division has had 369 wins since 2002 and the Southeast Division has had 317. For basketball, the Northwest Division has had 5 Big Ten Champions and the Southeast has had 8 Champions.
There's no way to have a perfect split amongst divisions in the Big Ten. However, I think that this model comes close.
So, what do you think? Is this an equitable and fair split for the conference? What would you do differently?
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I like the divisions...
I think they make a lot of sense… you know, sense, that thing that Delany probably won’t be employing when the divisions come out.
The only thing I don’t agree with is the basketball angle. While I really like how your divisions came out, basketball just is not going to come into play in this discussion. There will be no divisions in Big Ten basketball because there are enough games for each team to play each of the other teams, plus, the Big Ten tourney sorts out the champion at the end of the year.
"We're talking about unchecked aggression here, Dude."
Off Tackle Empire
The Daily Gopher
Future expansion
Rutgers, Pitt and Notre Dame fit into the SE. Missouri fits into the NW.
This would be most favorable to the Gophers:
West
Minnesota
Iowa
Nebraska
Wisconsin
Illinois
Northwestern
East
Michigan
Mich St
Ohio St
Penn St
Purdue
Indiana (poor Indiana!)
I think it's unlikely...
…only because it certainly seems like the Big Ten plans to split up OSU/Mich, PSU/Neb, and WI/Iowa into different divisions.
I think the most likely breakdowns are either:
Michigan
Nebraska
Iowa
Mich St
Minnesota
Northwestern
Ohio St
Penn St
Wisconsin
Illinois
Purdue
Indiana
or
Michigan
Nebraska
Iowa
Mich St
Northwestern
Illinois
Ohio St
Penn St
Wisconsin
Minnesota
Purdue
Indiana
looks like it's going to be the first one
No one is getting Rubio's rights unless they pry them from our cold dead fingers.
by TheEvilProfessor on Sep 1, 2010 2:56 PM CDT up reply actions
Tangent
The revenue numbers you listed are for 2008, as you mentioned. Any word what MN’s 2009 revenue was? I would like an understanding of how much more money TCF Stadium means to the school. I know that the Twins had the worst stadium revenues in baseball since the Vikings actually made more money than the Twins when the Twins made the playoffs. I’m sure the Gophers had a similarly terrible arrangement.

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