FanPost

U of M Non-revenue Sports Article

http://www.minnpost.com/sports/2013/12/u-ms-successful-non-revenue-sports-teams-contribute-other-ways

Pat Borzi profiles the U of M Non-revenue Sports and what they are doing to increase attendance and success. Good light reading for a Friday and MinnPost might not be on the average Gopher rubes radar.

For years, the disturbing number of empty seats at Ridder Arena irked Brad Frost, the women’s hockey coach at the University of Minnesota.

When your team challenges for national Division 1 championships every year, then wins one, yet struggles to draw even 1,500 people to a 3,400-seat arena in the alleged State of Hockey, you start asking questions. Like, what else do we have to do?

"I’ve been somewhat frustrated over the years that we haven’t gotten better attendance," Frost said. "My charge to [the marketing staff] each year is: 'Get people in the stands.' Once people come, we know they’ll want to come back."

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