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University of Minnesota's Evolution of Goldy the Gopher

You know the type. They are friends, family (or maybe even yourself) and they show off their obscure knowledge saying nonsensical things like, “Did you know Goldy the Gopher is actually a 13-Lined Ground Squirrel?” Well this is an article for them (or you).

Goldy at Memorial Stadium sometime in the 1960s
Goldy at Memorial Stadium sometime in the 1960s
U of M

To prep for this article I tried to sit down and interview Goldy. Obviously, that didn't work, but it went something like this:

Me: "Question?"

Goldy: /blank stare

Me: "Another Question?"

Goldy: /blank stare

Thankfully there have been a few articles written about the evolution of Goldy and plenty of pictures.

Capital One Mascot Challenge

It all begins in 1857. This is your classic tale: corrupt politicians getting compared to rodents, and everyone's ignorance about which rodents look like Gophers and which don't. Check out the entire story in the 2003 Minnesota Daily article.

I'm a company man (shoutout to the Minnesota Historical Society letting me do this for a living), so I should mention that the original R.O. Sweeney satirical cartoon is currently on display at the Minnesota History Center in downtown Saint Paul.

So the University of Minnesota coped the name the Gophers. Exactly when is a bit unclear, the first yearbook from 1887 was titled "The Gopher Annual" and The Gopher yearbook for 1888 shows the first image of a U of M affiliated Gopher.

Various sports teams at the U were described in local newspapers as the ‘gophers' as early as 1901. Football coach Clarence "Biggie" Spears gets the official credit from the U for calling his 1926 team the "Gophers". While it seems certain that teams before 1926 had been known as the gophers, I'm not going to cast shade on Biggie.

One quick note about why Goldy is golden. In 1934 Bernie Bierman, trying to gain a competitive advantage (like he needed it) changed the teams jerseys to match the color of the football; gold. Legendary journalist Hasley Hall caught on and coined the term "Golden Gophers".

Homecoming pins, sculptures and other materials in the 1930s often featured a gopher: 

In the 1940s the U of M commissioned George Grooms an Iowa native (smdh) to draw an official mascot for marketing. And this guy was born: 

Various versions of your favorite mascot would appear over the years but Goldy got his name (he had been ‘Goldie' before) and a visual update in 1979 when the Alumni Association hired Bill Grooms the guy who did the Hamms Beer ad's to re-do Goldy: 

When Lou Holtz came to the U in 1984, the University hired Jostens (?!?) to redesign the Goldy, and he really hit the weight room. However ‘Evil Goldy' / ‘Angry Goldy' or ‘Poor Orthodontia Goldy' only stuck around for a year. After the three players on the U of M basketball team were accused of rape the U tried to clean up its image (I know that story doesn't really make sense, but it also sounds exactly like something the U of M would do).

The result is the current Goldy:

Goldy the mascot has an equally dramatic evolution beginning in the 1950s, you can read about it here (which is taken from the book the U of M Marching Band Centennial Book, Minnesota Hats Off to Thee, and is almost word for word Goldy's Wikipedia page...) and look at these awesome old mascot pics...

You can also browse the facebook album put together by the U with some great mascot pictures from days of yesteryear.

Also compare Goldy to other mascots from the 1950s/1960s in this great SB nation article 21 terrifying old college mascots.