That stance that we use that word for is our success equals the knowledge of being—the K, the knowledge—of being a great student-athlete on and off the football field...

The "E" stands for "effort," giving all-out effort in everything you do each and every day. And then the last "E" stands for "energy," being a positive influence on the people around you, having that belief and that system of as being a teammate, being a brother—the band of brothers.