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For the past two seasons, Minnesota Basketball has had a revenue issue. Specifically, season ticket holder renewal rates kept dropping considerably as the team struggled and as new seating donation requirements went into affect. The result was depressed revenue from season ticket accounts, which is less than ideal for obvious reasons. Thankfully, the downward trend has halted!
9⃣8⃣% of #Gophers season ticket holders renewed for 2017-18. Don't miss your chance to join them at the Barn. https://t.co/5chIuoBABy pic.twitter.com/deRDj2j60B
— Minnesota MBB (@GopherMBB) June 29, 2017
As I put it on slack, a gushing head wound to the department’s revenue has been cauterized. You can certainly talk about what the means for the buzz around Minnesota coming into the season but the #1 most tangible benefit from this news is stable and consistent revenue year over year, full stop.
The #2 most tangible benefit? Richard Pitino made a funny on Twitter:
Couldn't we just round up to % @GopherMBB ???? Still pretty good #Gophers #unbreakable
— Richard Pitino (@MNCoachPitino) June 29, 2017