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Check out Fox Sports’ Minnesota TV spot

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Fox Sports’ B1G ad for Minnesota peels back the veneer of “Minnesota Nice” to reveal the darkness that lurks underneath

TCU v Minnesota Photo by Hannah Foslien/Getty Images

Last month at Big Ten Media Days, Big Ten commissioner Jim Delaney formally announced the conference’s restructured television deal with ESPN and Fox Sports.

Ahead of the college football season, Fox Sports is taking advantage of the new deal and unveiling ads for each respective member of the Big Ten.

Here is the spot for Minnesota:

Personally, I’m a fan. I don’t know if anyone here is tired of Fargo being Minnesota’s most frequent pop culture association, but I’m certainly not (I love both the movie and the somehow brilliant television series).

I won’t embed the recent of the ads here, but I’ll link them below if you’d like to check them out:

Illinois

Indiana

Iowa

Maryland

Michigan

Michigan State

Nebraska

Northwestern

Ohio State

Penn State

Purdue

Rutgers

Wisconsin